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Nike's “Never Too Far Down” Commercial Does Storytelling Right | by Akos Peterbencze | Better Marketing
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Brand positioning, storytelling and strategy: some case histories, from Taffo to Motta, up to Nike's campaign with Colin Kaepernick | by IQUII | IQUII | Medium
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Zain Kahn on Twitter: "1. A character: • Choose your target customer • Identify what they want • Make this the centre of your story Example: Nike chose underrepresented girls who want
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