Construction Consulting - "We are on the offense - always." This is how Nike approaches everything in their business. Being on the offense means constantly watching, learning and implementing
![Internal Memo from 1977 titled Internal Memo from 1977 titled](https://preview.redd.it/pihdknw6n9u91.jpg?auto=webp&s=671c5f0041ea06fcb359e0da16dd8365abf8b47f)
Internal Memo from 1977 titled "Principles" by Rob Strasser, Nike's first head of marketing. : r/interestingasfuck
![What the GOP Can Learn from NIKE: America's Creative Entrepreneurial Can-do Majority-And How to Win it Back: Shireman, Bill: 9781499364316: Amazon.com: Books What the GOP Can Learn from NIKE: America's Creative Entrepreneurial Can-do Majority-And How to Win it Back: Shireman, Bill: 9781499364316: Amazon.com: Books](https://m.media-amazon.com/images/I/51L4TRz3oLL._AC_SY780_.jpg)
What the GOP Can Learn from NIKE: America's Creative Entrepreneurial Can-do Majority-And How to Win it Back: Shireman, Bill: 9781499364316: Amazon.com: Books
![Circularity: Guiding the Future of Design ... Nike launches its guide to sustainable innovation in a circular economy - Peter Fisk Circularity: Guiding the Future of Design ... Nike launches its guide to sustainable innovation in a circular economy - Peter Fisk](https://www.peterfisk.com/wp-content/uploads/2020/01/Circular_design_infographic_web_large1_native_1600.jpg)
Circularity: Guiding the Future of Design ... Nike launches its guide to sustainable innovation in a circular economy - Peter Fisk
![Alex Adelman on Twitter: Alex Adelman on Twitter:](https://pbs.twimg.com/media/EkvNTt0X0AE1Kb0.jpg)
Alex Adelman on Twitter: "In 1977, Phil Knight introduced @Nike's Principles. Timeless. https://t.co/SH4j7A4GIP" / Twitter
![Dantley Davis on Twitter: Dantley Davis on Twitter:](https://pbs.twimg.com/media/EQ7t4sCXYAAtRHQ.jpg)
Dantley Davis on Twitter: "“Our business is change.” “We're on the offensive. All the time.” Love these early principles by @Nike and @Apple" / Twitter
Opinion: Like Nike, Patagonia rightly puts its principles ahead of sales in Jackson Hole - MarketWatch
![Emotion By Design: Creative Leadership Principles from the Genius of Nike's Marketing and Branding: Greg Hoffman: 9781668609569: Amazon.com: Books Emotion By Design: Creative Leadership Principles from the Genius of Nike's Marketing and Branding: Greg Hoffman: 9781668609569: Amazon.com: Books](https://m.media-amazon.com/images/I/71p8MWzhRHL._CR0,350,899,899_UX256.jpg)